DP Group of
Jewellery
Pure
since 1941
DP Group of
Jewellery
Pure
since 1941
About Us
About DP Group of Jewellery Pure since 1941
Founded in 1941 by Balbhadra Ram Ji, DP Jewellers Ballia began as Balbhadra Ram Dashrath Prasad Jewellers, built on a foundation of trust and craftsmanship. Over the years, his sons—Dashrath Prasad Ji, Heera Lal Ji, and Prem Chandra Ji—took the business forward. In 1988, the family launched Swarna Kala Kendra, with the second and third generations—Vinod Sarraf Ji, Pramod Sarraf Ji, and Rakesh Sarraf Ji—continuing the legacy of excellence.
In 1999, DP Jewellers emerged, bringing together more family members, including Yogesh Sarraf Ji, Santosh Sarraf Ji, and Pradeep Sarraf Ji. Today, the business thrives under the leadership of the third and fourth generations, with Dheeraj Sarraf Ji, Amit Sarraf Ji, and Siddharth Sarraf Ji joining their elders to uphold the family tradition of quality and trust.
Ever since the inception of DP Jewellers, our single minded focus has been to provide Pure jewellery at the Purest and most honest prices. Our mission is to accomplish our vision by diligently working on our collections, quality standards, aesthetics and customer service. We strive to be more than a Jeweller, for understanding the occasion and real need of customers investment. The future course of our journey will also be guided by the same underlying principles.
Our core vision is to build a brand that stands high on the pedestals of quality and transparency, by satisfying the loyalty of the customer base in terms of purity of their purchased product, shopping experience, authentic rates, excellent customer services and honest relationship. Following a customer first approach, we aspire to be the market leaders of high value jewellery that's an asset for our customers.