DP Jewellers Ballia has a proud legacy that began in 1941, founded by the visionary Balbhadra Ram Ji under the name Balbhadra Ram Dashrath Prasad Jewellers. His hard work and dedication set the stage for a family tradition built on craftsmanship and trust.

As the business flourished, Balbhadra Ram Ji's three sons—Dashrath Prasad Ji, Heera Lal Ji, and Prem Chandra Ji—took charge, expanding on their father’s vision. In 1988, the family opened Swarna Kala Kendra, marking the involvement of the second and third generations: Vinod Sarraf Ji, Pramod Sarraf Ji, and Rakesh Sarraf Ji, all committed to continuing the legacy of quality and excellence.

In 1999, the business evolved into DP Jewellers, marking a new era with even more family members joining the fold. Alongside Vinod Sarraf Ji, Pramod Sarraf Ji, and Rakesh Sarraf Ji, Yogesh Sarraf Ji, Santosh Sarraf Ji, and Pradeep Sarraf Ji became part of the venture, blending tradition with modern values to meet customer needs.

Now in 2024, DP Jewellers continues to thrive under the leadership of the third and fourth generations. Vinod Sarraf Ji, Pramod Sarraf Ji, Rakesh Sarraf Ji, Yogesh Sarraf Ji, Santosh Sarraf Ji, and Pradeep Sarraf Ji are joined by the next generation—Dheeraj Sarraf Ji, Amit Sarraf Ji, and Siddharth Sarraf Ji—ensuring that the family’s legacy of trust, quality, and passion for crafting timeless pieces endures.